JULIA PARK
Inspired by Mike’s primitive years as a musician and record producer, the AW23 collection began with Mike in Premier’s Queens studio exchanging ideas for beats and forming his own multi layered soundtrack composition for the runway. The concept of production permeates the whole collection as the design process replicates what it’s like to jam in a recording studio— finding new rhythms and experimenting with different novelty materials. Traditional tailoring principles are blended with those from skate culture and shapers are loosely drawn with spacious proportions— flowing with effortless downtown ease. The clothing is elevated in opulence, finessed by sophisticated materials like cashmere, faux fur, and eyelash silk cast in a monochrome palette of grey, champagne, ochre, burgundy and mint green to replicate the city hues.
AMIRI's Pre-Fall 2023 Collection embraces a lifestyle of discovery and exploration, inspired by California and Americana. The collection features deconstructed outerwear and sports-inspired silhouettes, blending technical fabrics with luxury denim. Key pieces include wool-blend blouson jackets, varsity jackets, and denim jacquard basketball sets with the AMIRI logo. The collection emphasizes craftsmanship, with denim undergoing repeated washes, distressing, and hand painting for a couture finish. For womenswear, utilitarian elements like cargo pants and tailored trousers are combined with fluid, sensual proportions. Varsity jackets, silk bowling shirts, and blazers transform into everyday pieces. A muted color palette of mint, blue, and cream defines the tranquil, yet functional vibe.
CONCEPT/MOOD BOARD
KEY LOOKS
PROCESS PAGES
COLLECTION LOOKBOOK
TECH PACKS
PRINT DESIGN
